Leadership & Development
Inefficiencies at work stem from self-doubt and lack of responsibility. Empowering and trusting your team members is not only healthy for a team, but develops new leaders.
My philosophy revolves around my two core mottos:
1. Creating revenue out of thin air. Whenever tasked with a new responsibility or put at the head of a new organization, my first step is to assess the situation. I get to know the players, learn how things run and what is making the team money. Then I look for the leftovers…the talents or projects that are in use but not being used to their full potential… and I monetize them. It is amazing what you can unlock when you assess the full potential of a team, which brings me to my second motto…
2. Don’t make the best with what you have. Turn what you have into the best. I believe in investing in people. Team members were hired for a reason, so there is potential within. Everyone has personal goals and everyone has hidden talents; and if you can align an employee’s goals with the corporate goals, then everyone wins. Treat your team with respect, listen and learn from each other, grow together and you will end up with a talented core team that can accomplish anything.
Inefficiencies at work stem from self-doubt and lack of responsibility. Empowering and trusting your team members is not only healthy for a team, but develops new leaders.
I have developed team exercises and tactics that keep team members engaged, productive, and most importantly happy.
Event planning, sponsorship services, and content marketing are all aspects of Community Outreach. The events and connections I have established for brands have increased market shares.
I’ve been called the “brand whisperer.” I come alive when I develop the core values of a brand and figure out the best way for them to connect to their audience. The Brand Connection Guides I have developed have had large ROI for clients.
Even the best brands can start to sag if they do not keep differentiating. I am always thinking of the next step for you.
The campaigns I create and manage bring results. I have raised millions of dollars, sold thousands of products and created wide brand awareness for companies all through digital and print advertising campaigns.
Major Responsibilities:
Co-developed and run The 2% System SaaS Human Resources product
Marketing strategy lead – significant increases in clients sales and media placements
Oversee client acquisition and strategy deployment – 75% collective increase of client’s managed media
Non-profit event, social media and web strategy lead – increased non-profit client donations by 150%
Principal career counselor and company spokesperson/influencer
Oversee daily operations; lead employees and establish policies that promote company culture and vision
Major Responsibilities:
Managed all business development.
Ran merchandising consulting division. Clients include: Southeastern Grocers and The Fresh Market
Managed website with community of over 400k unique visitors and 1.5M page views monthly. – YOY Statistics: 107% increase in organic search results, 61% increase in users
Oversaw editorial and strategy for social media (200k+ followers) – YOY Statistics: 93% increase engagements, 40% increase in followers
Oversaw editorial and strategy for video – 800k+ views monthly on multiple channels
Oversaw email strategy and growth for 100k+ subscribers – YOY Statistics: 110% increase in subscribers
Developed Fresh Families revenue meal plan concept and strategy which monetized owned content
Created celebrity PR strategy – two Today Show bookings within the first year
Major Responsibilities:
Led all marketing campaigns pertaining to top business initiatives. Created:
– All for Honor: July 4th Wounded Warrior Project campaign – resulting in $3M+ donation
– Celebrity Chef Curtis Stone: meal plan recipe promo strategy – resulting in double digit sales growth
Developed/coordinated creative execution – including TV, digital, radio, signage and PR
Activated and negotiated Sports, Culinary and Celebrity sponsorships and partnerships.
– in-game programming, in-store promotions, ticketing contests, and digital advertising
– teams include: NFL Saints, FSU, Univ. of Florida, Clemson, Alabama, South Carolina; $4M budget
Major Responsibilities:
Developed and implemented loyalty-based customer and associate rewards programming at banner, region and store levels. Including: Senior Discount, Military Rewards and Baby Club
Director of fuelperks fuel rewards program connecting 800 grocery stores to gas stations in 8 states
Managed all personalized coupons. Including: eCoupons, targeted coupon in-store kiosks, Catalina coupon printers, and direct mail coupons. Coupon efforts resulted in 10% basket size increase
Digital marketing: Created and executed strategies in App and web development, targeted e-mail, online ad circular, display advertising and social media marketing
– Created app and web portal launch resulting in over 100,000 users within the first week
– Created weekly digital ad email marketing process resulting in 25% increase in open rate
Created large-scale customer-facing sales campaigns that utilize the loyalty card resulting in dramatic sales increases. Ex: Bonus fuelperks Dollar Tank Club Challenge, Great Grocery Giveaway Sweepstakes
Organized loyalty coupon direct mailing – resulting in more than $27.2 million in incremental sales yearly
Major Responsibilities:
Managed International Foods controlling products and merchandising – resulting in 150% category growth
Lead overall relationship and negotiated multi-million-dollar contract with KeHE Specialty Food Distributor
Created strategy and physical layout for in-store Kosher Deli and Bakery programs – resulting in 47% same store year over year sales increase
Developed holiday programing: products, pricing, training, and execution – resulting in over 10% yearly growth
Major Responsibilities:
Coordinated label production, quality assurance and product launch of Corporate Branded grocery items
Created advertising programs for Corporate Branded items
Major Responsibilities:
Wrote all marketing collateral for four brands of software
Designed presentations for software developers
Developed logo-printed items for events
Maintained content on Intranet and external website
Major Responsibilities:
Wrote and coordinated large-scale Request for Proposal responses
Created and edited Corporate Communications
Coordinated and planned client and prospect site visits
Developed/ launched new merchant Web site for CitiStreet Shoppe
Created company-wide style guide
Brainstormed/produced associate appreciation events
Major Responsibilities:
Contacted and worked with theatrical press agents for coverage of various touring productions
Was responsible for research, organization, and updates of national touring event schedules and web postings
Organized, edited, wrote, and uploaded descriptions for multiple events, venues and theatrical performances
Researched, organized, and uploaded all movies for the Movie Feature page (Digital City)
Major Responsibilities:
Created club direct mail marketing packages
Purchased and managed books in three mail-order clubs
Produced monthly club catalogs
Facilitated in production of in-house book publications
Developed contracts and purchase orders for acquired books